WHO WE ARE.

WE SOURCE.
WE BRAND.
WE DISTRIBUTE.
​​WE DO EVERYTHING TO GET THE BEST PRODUCTS ON THE SHELVES, IN  EUROPE AND AROUND THE GLOBE. FOR OVER 20 YEARS, WE'VE PROVIDED WELL-KNOWN RETAILERS WITH THE LATEST PROGRESSIVE AND INNOVATIVE PRODUCTS, AND WE CONTINUE TO GROW EVERY DAY.
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PROFESSIONAL

QUALITY IS INTEGRAL TO EVERY PART OF OUR BUSINESS, WHICH IS WHY WE WORK SO HARD TO CLOSELY MONITOR, MAINTAIN AND IMPROVE IN ANY WAY THAT WE CAN. IT’S MORE THAN JUST COMPLYING WITH THE NECESSARY RULES AND REGULATIONS, IT’S ABOUT KEEPING OUR STANDARDS HIGH AND ALWAYS LOOKING FOR WAYS TO PROGRESS, KEEPING OUR EMPLOYEES SAFE AND HAPPY.

DESIGN

EVERYTHING STARTS WITH AN IDEA. OUR DEDICATED TEAM OF CREATIVES USE THE LATEST SOFTWARE AND TECHNOLOGIES TO MAKE THESE IDEAS COME ALIVE. FROM BEAUTIFULLY INTRICATE PATTERNS ADORNING FINE CHINA MUGS, TO PACKAGING AND BRANDING FOR THE LATEST RANGE OF KITCHEN MUST-HAVES, OUR DEDICATED CREATIVE TEAM CAN MAKE ANYTHING POSSIBLE.

QUALITY ASSURED
​​IT’S REALLY IMPORTANT TO US THAT ALL OF OUR PRODUCTS MEET AND SURPASS THE APPROPRIATE INDUSTRY STANDARDS. WITH QA AND QC TEAMS BASED IN THE UK AND CHINA, WE CLOSELY MONITOR EVERYTHING THAT BEARS THE UP NAME, ENSURING THAT ALL THAT WE DO IS UP-TO-DATE AND COMPLIANT.

DISTRIBUTION

​AS A GLOBAL BUSINESS, WE WORK AROUND THE CLOCK TO MAKE SURE THAT GOODS GET TO THEIR DESTINATION ON TIME. WE FOCUS ON THE DETAIL, TO MAKE SURE THAT EVERY LINK IN OUR CHAIN IS RUNNING SMOOTHLY, WITH EVERY ORDER GIVEN DEDICATED END-TO-END MERCHANDISE OWNERSHIP.

AFK LUGGAGE 2021 COLLECTION