United Appliance Group (UAG) is a dedicated trading company of small domestic appliances (SDA), household items, garden accessories, personal care and power tools founded in Germany.

UAG was first founded in 1992 and ventured into the business with electrical water kettles. Since 1997, UAG has provided a complete range of high quality small domestic appliances. UAG's headquarter is located in Dubai, United Arab Emirates with offices and showrooms located in China. With over 20 years of experience in the field of SDAs, UAG's brand has become prominent in the European markets and is distinguished through the quality, price, and service that it provides.

UAG provides a highly satisfying service through its extensive range, with our aim to establish extensive cooperation with our customers on the basis of developing stable business relationships.

In order to ensure that you receive the customer service you deserve, and the products you require, we have implemented a company framework that will exceed customer expectations in every way, from placing the order, to the delivery of the goods.
​

VISION

---

We make it our vision to create a one-stop shop that ensures a range of products that offers high-end quality offering at the best prices that you can find on the modern market to maximize the lifestyle of the end user. We envision to supply our customers with the best quality products which don’t mean cutting corners when it comes to quality which we ensure by choosing only the best factories for our valued customers to ensure the satisfaction standards of our customers are not only met, but exceeded.

MISSION

---

We make it our mission to ensure that customer satisfaction is reached through the maximization of the quality of our products by utilizing various quality assurance and control methods and through the incorporation of a one-stop show process that provides customers with a uniquely comprehensive network and customer service experience within the United Appliances Group. This is ensured by forging a strong employee framework that is consistently in contact with suppliers, which are chosen to ensure that these adhere to the highest safety and quality requirements, and customers, to ensure that product and service satisfaction is not met, but always exceeded.

United Appliances Group Dubai

• Head Office
• Financing and controlling
• Customer care for Europe, South Africa, Australia and Middle East
• Project management supervising
• Innovation Management
• Design department (products and artwork)

United Appliances Group Germany

• Customer Care
• Market observation
• Logistics
• Innovation Management
• Warehouse - Coming soon!

United Appliances Group Guangzhou

• Management of factory relations
• Factory Audit
• Sourcing (product sourcing and price negotiation)
• Construction checks
• Quality Control (product safety and certificates). All certificates are checked by European No. 1 quality and safety institute, DEKRA/KEMA.
• Inspections.
• Shipment inspection in cooperation with DEKRA/KEMA.
• Merchandising (control of all shipments)
• Artwork implementation

United Appliances Group Guangzhou Showroom

• Our showroom is located on the 24th floor Office 2401-2403 in the Continental Center-North Tower near to the Canton Fair Exhibition Center.